Luis Alberto Cruz Fuentes
Professional Summary
Industrial Designer and CAD Design Engineer with over 10 years of experience in product development and manufacturing. Specialized in parametric modeling (MBD), Data Processing & Visualization, BOM management, and GD&T. Proven track record in the furniture industry, now leveraging advanced training in Automotive Manufacturing and CATIA V5 Surface Design to transition into the automotive sector. Focused on Kaizen culture and continuous improvement. Currently working as an Independent CAD Consultant.
Technical Skills
Advanced CAD & Engineering Design: SolidWorks (CSWP Certified, Parametric Modeling, Sheet Metal, Weldments), CATIA V5 (Mechanical Design Expert, Surface Design/GSD, Assemblies), Siemens Solid Edge (Certified Associate Level 1, Synchronous Technology), AutoCAD (2D Layouts, Blueprints).
Visualization & Industrial Design: Autodesk 3ds Max (V-Ray), Rhinoceros 3D, SketchUp, Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Engineering Standards & Methodologies: Model-Based Definition (MBD), Bill of Materials (BOM) Management, DFM/DFA, GD&T (ASME Y14.5), GPS (ISO Standards), Kaizen.
Data Management, Visualization & Automation: Data Processing & Visualization strategies, Python for CAD Automation (Basic scripting, PyCatia libraries), MS Excel (Advanced), MS Access.
Experience
INDEPENDENT CAD DESIGN ENGINEER & CONSULTANT
Nov 2025 – Present
External Consultant - Puebla, Mexico (Remote/Hybrid)
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Engineering Consultancy & Knowledge Transfer: Retained by International Furniture Direct as an external consultant to lead a critical engineering transition. Designed and executed a comprehensive technical training program for the replacement engineering team.
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Process Standardization: Documented and standardized internal workflows for SolidWorks and Data Management, ensuring zero loss of operational continuity and data integrity during the staff handover.
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Product Development Services: Provide specialized design services for diverse clients, focusing on Parametric Modeling, 3D Rendering, and technical documentation (BOMs/Drafting).
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Continuous Improvement: Apply Kaizen principles to optimize design-to-manufacturing processes for small and medium-sized enterprises (SMEs).
INTERNATIONAL FURNITURE DIRECT
Feb 2019 – Nov 2025
Product Engineer & CAD Engineering Team Coordinator - Puebla, Mexico
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Leadership & Coordination: Led the CAD engineering team, overseeing product development cycles, task assignment, and technical validation for manufacturing.
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Process Optimization: Spearheaded the "Dynamic Assembly Instructives" project, achieving a 95% reduction in customer complaints regarding furniture assembly.
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Efficiency Improvement: Implemented "3D Model Methodology and Standardization," resulting in a 50% reduction in time required to create furniture assembly models.
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Technical Execution: Managed production and cutting orders, assembly analysis, MBD (SolidWorks), and generation of technical documentation/drafts.
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Training: Trained design team members in SolidWorks best practices to improve project delivery times.
INDEPENDENT DESIGN & VISUAL CONSULTANT
Sep 2016 – Jan 2019
Freelance Project Manager - Puebla, Mexico
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Project Management: Led visual communication projects and event coordination for Civil Associations and SMEs in the Puebla region.
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Brand Strategy: Developed comprehensive brand identity, graphic assets, and promotional materials for non-profit organizations including Sopita de Letras I.A.P. and AVIMA.
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Client Relations: Managed end-to-end creative processes for micro-enterprises, translating client needs into effective visual design solutions.
RÚSTICOS MÉXICO
Aug 2015 – Sep 2016
Product Development Engineer - Puebla, Mexico
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Waste Reduction: Achieved a 70% reduction in waste and failures in furniture assemblies through rigorous analysis and standardization.
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Advanced Modeling: Developed complex new products using surface modeling for 5-axis CNC machining.
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Standardization: Standardized handmade furniture processes to ensure consistent mass production quality.
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Documentation: Created 3D models (SolidWorks), BOMs, and technical drafts for manufacturing.
DGREEN DESIGN
Sep 2014 – Aug 2015
CAD Consultant & Designer - Puebla, Mexico
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Consulting: Executed SolidWorks deployment tracking for SME clients, optimizing their design workflows.
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Web & Graphic Support: Provided additional support in web development and graphic design for corporate identity projects.
COCINAS PACVEL
Jan 2014 – Aug 2014
Industrial Designer - Puebla, Mexico
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Kitchen Design: Designed custom kitchen layouts and furniture solutions based on client specifications.
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Visualization: Developed photorealistic renderings using Autodesk 3ds Max and V-Ray for client approval and sales presentations.
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Technical Drafting: Generated constructive blueprints and cutting lists using AutoCAD.
Education
UNIVERSIDAD DEL VALLE DE MÉXICO
Specialization Degree in Automotive & Aeronautical Manufacturing
2017 – 2018 - Puebla, Mexico
UNIVERSIDAD DEL VALLE DE MÉXICO
Bachelor Degree in Industrial Design
2007 – 2011 - Puebla, Mexico
Certifications & Courses
CATIA V5: Mechanical Design Expert (2021), Fundamentals (2021), Surfaces/GSD (2022)
Grupo SSC
SolidWorks: Advanced SolidWorks for CSWE (2018)
ADNISAIS
GD&T: ASME Y14.5 and GPS ISO Standards (2017)
CIYDI